Pre-order

Fujifilm GFX 50S II, X-T30 II, XF 23mm & 33mm f/1.4 Lenses Available for Pre-order !

Fujifilm has officially announce new products below:

Fujifilm XF 18mm f/1.4 R LM WR Lens Officially Announced, Price $999 !

Fujifilm has officially announced the XF 18mm f/1.4 R LM WR lens for Fujifilm X-mount. The US price for this lens is $999, now available for pre-order at B&H Photo Video/Adorama, the release date is on May 27th, 2021.

Features:

  • Prime wide-angle lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 28mm equivalent focal length.
  • Bright f/1.4 maximum aperture suits working in available light conditions while maintaining a compact form factor.
  • Optical elements feature Super EBC coating to reduce lens flare and ghosting for improved contrast and color fidelity.
  • Linear autofocus motor provides fast and quiet performance beneficial to both stills and video applications. The lens has an internal focusing design, and smooth manual focusing control.
  • The lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.

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Pre-order Now: Fujifilm GFX 100S, X-E4, GF 80mm f/1.7, XF 70-300, XF 27mm f/2.8 R WR Lenses

The new announced Fujifilm products now available for pre-order online:

Fujifilm X-S10, XF 10-24mm f/4 R OIS WR Lens Officially Announced !

Fujifilm today has officially announced the new X-S10 X-mount mirrorless camera, and the new XF 10-24mm f/4 R OIS WR Lens. The US price for Fujifilm X-S10 starts at $999, now available for pre-order at B&H Photo Video/Adorama/Amazon. The US price for XF 10-24mm f/4 R OIS WR lens is $599, now available for pre-order at B&H Photo Video/Adorama/Amazon.

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Fujifilm X100V Officially Announced !

Fujifilm today has officially announced the new X100V high-end compact camera. The US price for Fujifilm X100V is $1,399, now available for pre-order at B&H Photo Video/Adorama/Amazon. The release date for Fujifilm X100V is on March 31st, 2020.

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Fujifilm X-Pro3 Officially Announced, Price $1,799 !

Fujifilm has officially announced the X-Pro3 X-mount mirrorless camera. The US price a traditional black finish for $1,799. If you want the Duratect finish, silver and black models will be priced at $1,999. The release date is on November 28th, 2019. You can now pre-order Fujifilm X-Pro3 at Amazon/B&H Photo Video/Adorama.

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Fujifilm X-A7 Officially Announced, Price $699

Fujifilm today has officially announced the new X-A7 APS-C mirrorless camera. The X-A7 features an all-new 24MP APS-C X-Trans CMOS III sensor with the same color reproduction, famous film simulations, quality, and abilities as the sensors riding in their top-tier X-system cameras like the X-T3 and X-Pro2. The US price for X-A7 with XC 15-45mm lens kit costs $699, now available for pre-order at B&H Photo Video/Adorama/Amazon, release date on October 24th, 2019.

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Laowa 17mm f/4 GFX Zero-D Lens now Available for Pre-order

Venus Optics has announced the new Laowa 17mm f/4 GFX Zero-D lens for Fujifilm GFX medium format cameras. The US price for Laowa 17mm f/4 GFX lens is $1,199, now available for pre-order at B&H Photo Video/Adorama.

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